AMD's "Asset Light" Strategy

If you've been in the clouds, about what AMD has been up to lately here is your explanation. At AMD's Analyst Day presentation AMD explained their "Asset Light" strategy in quite a bit of detail.

When AMD purchased ATI, they began to submerge themselves into many new product markets. The term "Asset Light" refers to the incorporation of AMD and ATI interests and resources, the optimization of those resources, and the utilization of existing assets to their fullest extent. At the presentation, AMD focused in more detail on AMD's manufacturing efficiency rather than fabrication tactics. If AMD's plans on the embedded fabrication of both CPU and GPU succeed AMD may see an increased demand in markets, which have not been in the path of AMD, thus far. Myself, being an AMD fanboy, I hope that this new strategy aids AMD to get out of the hole which they've been digging, deeper and deeper as days go on, and put them on top of Intel, once again!

[Via Ars Techinca]